An obsession with video - and with meaning.
xtnd.tv started as a simple frustration: the bidstream contains a massive amount of signal, but not enough story. Buyers need narrative-grade context that marketers can act on.
Some background
We are an adtech and media veterans with 30+ years in advertising and media and 15+ years in video. Careers spanning global video platforms, and CTV adtech - across Europe and California.
- Deep, hands-on programmatic expertise across buy-side and sell-side ecosystems
- AI-native and highly iterative - using modern models and tooling to move from idea to prototype fast
- Fluent in TV advertiser realities: reach, frequency, outcomes, measurement, and brand safety
- Connects the dots between linear and digital: data, identity, inventory, and unified reporting
TV is not just inventory
Media operators and agencies live in spreadsheets, but advertisers live in stories. xtnd.tv exists to bridge that gap: translate the bidstream into narratives that speak to marketers, advertisers, and media operators - without needing a PhD in log files.
This initiative was triggered by a practical journey experimenting with modern AI systems and asking one question: Can we make TV media more explainable without breaking the economics of programmatic buying?
What we believe
Context beats opacity
Even partial, well-scored context helps buyers make better decisions than silence.
AI is a tool, not an oracle
We prefer confidence cues and explainability over confident hallucination.
Make it usable
If it can’t be summarized in a slide, it won’t survive in the real world.
Want to test the beta?
If you can request delivery logs from your DSP, you can test xtnd.tv. Upload, enrich, and export. For now, reach out via email and we can share a lightweight spec.
Tip: change the contact email in the footer once you decide the right inbox.